Wednesday, April 15, 2015

Promotional Postcards

Postcards make adorable greetings and awesome souvenirs from travels to many exotic and wonderful places. I myself have a few from keeping connections with my cousins from Japan and Denmark. But I also have postcards from some of my favorite animated films. A "My Neighbor Totoro" postcard sits on display among all my Studio Ghibli souvenirs that I've collected. Postcards can also serve as small movie posters, and creating the design for mine required some level of research.

In order to create a postcard that sells, details of showtime and an interesting focus must be included in the piece. Since my film is animated and Japanese, I decided to find postcards under the same category. One such example I found is here:


Psycho-Pass is a popular two seasoned anime series with a film that was released on February of 2013. This is one of the promotional postcards given at the movie release as a way to kick start the series. Since Psycho-Pass got such a thrilling, remarkable success as an anime TV series, getting fans to keep up and watch the movie was cake.

Other examples of animated film postcards are included here:

(Tamako's Love Story - Kyoto Animation)

(Kyoukai no Kanata; I'll Be Here - Kyoto Animation)
This particular example states that along with a purchase of a ticket pre-order, consumers may also get this complimentary official art postcard with the four main characters, Mirai, Akihito, Hiroomi and Mitsuki.

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